Privacy Policy

Do you live in California? Check out our California Privacy Statement, which supplements this Privacy Policy.
Residents of Washington and Nevada, please see our Consumer Health Data Privacy Policy, which supplements this Privacy Policy.
________________________________________
Hey there! Welcome to Straight For Gay’s Privacy Policy.
We know reading a privacy policy might not be everyone’s idea of a good time, but hear us out. We put a lot of effort into making this policy as clear and engaging as possible, because we actually want you to read it! Think of us as your digital wing, here to guide you through the ins and outs of what data we collect, and why and how we use it. So get cozy, grab your beverage of choice, and let’s dive into the world of personal data together.
This Privacy Policy applies from February 14, 2025. The previous version of this Privacy Policy, available here, applies until then.
1. Who We Are
2. Where This Privacy Policy Applies
3. Data We Collect
4. How We Use Data
5. How We Share Data
6. How Match Group Companies Work Together
7. Cross-Border Data Transfers
8. Your Rights
9. How Long We Retain Your Data
10. Children's Privacy
11. Privacy Policy Changes
12. How To Contact Us
1. Who We Are
If you live in the European Economic Area (“EEA”), the United Kingdom or Switzerland, the company responsible for your data (the “data controller”) is:
ATSMG Technology Services
Plenty of Fish
1 Hatch Street Upper
Dublin 2
D02 PY28
Ireland
If you live outside the EEA, the United Kingdom, and Switzerland, the company responsible for your data is:
Straight For Gay
P.O. Box 898
Miller Place, NY 11764
2. Where This Privacy Policy Applies
This Privacy Policy applies to websites, apps, events and other services we operate under the Straight For Gaybrand. Whether you're searching for your soulmate, connecting with new friends, joining us at one of our events, or using any of our other awesome services, this Policy has got you covered. For simplicity, we just refer to all of these as our “service” in this Privacy Policy.
If for some reason, one of our services requires its own separate privacy policy, then that policy will be made available to you and that policy -- not this Privacy Policy -- will apply.
3. Data We Collect
It goes without saying, we can’t help you develop meaningful connections without you providing some information about yourself, like basic profile details and the types of people you’d like to meet. Using our service also generates some information, such as when you logged in and how you used the service. We may also collect data from third parties, like when you access the service through an account you have on another platform (e.g., Facebook, Google or Apple) or when you upload information from your account on another platform to complete your profile. If you're interested in all the details, be sure to check out the table below.

Data you give us

Account Data When you create an account, you give us basic information for your account to be set up such as your email address, phone number, date of birth and password.

Profile Data When you complete your profile, you share additional details about you, such as your gender, interests, preferences, approximate location, etc. Some of this data may be considered sensitive or special in certain countries, such as details about sexual orientation, health, racial or ethnic origins, or political affiliations. If you choose to provide this data, you consent to us using it as laid out in this Privacy Policy.

Content When you use our service, you may post photos, videos, audio, text and other types of content, such as your chats with other members.

Purchase Data When you make a purchase, we keep the details of the transaction (e.g., what you purchased, the date of the transaction, and the price). The exact data depends on the payment method you choose. When you pay directly with us (rather than through a platform such as iOS or Android), you provide your debit or credit card number or other financial info.

Marketing, Survey and Research Data We sometimes run (i) surveys, focus groups, or market studies for research purposes and (ii) promotions, events or contests for marketing purposes. When you choose to participate, you give us information to process your entry and participation, as well as your responses to our questions and your feedback.

Third-Party Data When you choose to share with us information about other people (for example, if you use the contact details of someone you know for a given feature or if you submit a query or report involving a member), we process this data on your behalf to complete your request.

Customer Support Data When you contact us, you provide us with information that may be necessary to help address your inquiry. Other people may also submit queries or reports involving you. Finally, our moderation tools and teams can collect additional data as part of their investigations.

Further, we are part of the ATSMG family of businesses. ATSMG considers the safety and security of members a top priority. If you were banned from another ATSMG, your data may be shared with us to allow us to take necessary actions, including closing your account or preventing you from creating an account on our service.

Where legally allowed, we can also receive information about suspected or convicted bad actors from third parties as part of our efforts to ensure our members’ safety and security.

Social Media Data You may decide to share data with us through your accounts on other platforms (e.g., Facebook, Instagram, Google or Apple), for instance if you decide to create and log into your account via these platforms or if you decide to upload data such as photos onto our service from these platforms.

Data generated or automatically collected

Usage Data Using the service generates data about your activity, including how you use it (e.g., when you logged in, features you’ve been using, actions taken, information shown to you, referring webpages, ads you interacted with) and how you interact with others (e.g., searching, matching, communicating). We may also receive data related to interactions you had with our ads on third party’s websites or apps.
Technical Data Using the service involves the collection of data from and about the device(s) you use to access our service, including hardware and software information such as IP address, device ID and type, apps settings and characteristics, app crashes, advertising IDs and identifiers associated with cookies or other technologies that may uniquely identify a device or browser. For more information about cookies, see our Cookie Policy.

 

Other data we collect with your permission/consent

 

Geolocation Data If you give us permission, we can collect your geolocation (latitude and longitude) from your device. If you decline permission, features that rely on precise geolocation may not be available to you.
Face Geometry Data You may choose to participate in certain of our features like Selfie Verification, that involve the collection of face geometry data, which may be considered biometric data in some jurisdictions. Learn more here about our verification feature and how we process your face geometry data.
ID Data You may provide us with a copy of your government-issued ID to help us check that you’re who you say you are.

How We Share Data

Since our goal is to help you make meaningful connections, some of your information is of course visible to other members on the service. We also share data with service providers and partners who assist us in operating the service, with other ATSMG companies for the reasons laid out below and, in some cases, for legal and related reasons

 

Recipients Reasons for sharing Categories of Personal Data
Other members You share data with other members when you voluntarily disclose information on the service for others to see (e.g., your public profile).

If someone submits a report involving you (such as a claim you violated our Terms of Use), we may let the reporter know what actions we took, if any, as a result of their report. The same applies if you submit a report involving another member.
  • Profile Data
  • Content
  • Social Media Data
  • Third Party Data
  • Customer Support Data
Service providers/partners We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing, legal support, and security operations. Depending on the service provided by the vendor or partner, it may include:
  • Account Data
  • Profile Data
  • Content
  • Purchase Data
  • Marketing, Survey and Research Data
  • Third Party Data
  • Customer Support Data
  • Social Media Data
  • Usage Data
  • Technical Data
  • Geolocation Data
  • Face Geometry Data
  • ID Data
Advertising Partners We may publish ads about third-party advertisers’ products and services on our service, and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can’t be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage. Depending on the service provided by the vendor or partner, it may include:
  • Account Data
  • Profile Data
  • Usage Data
  • Technical Data
Affiliates We may share data with affiliates or receive data from them for the purposes laid out in Section 6 of this policy. The categories of data will vary based on the reason for sharing, but it may include:
  • Account Data
  • Profile Data
  • Content
  • Purchase Data
  • Marketing, Survey and Research Data
  • Third Party Data
  • Customer Support Data
  • Social Media Data
  • Usage Data
  • Technical Data
  • Geolocation Data
  • Face Geometry Data
Law enforcement authorities We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) assist in the prevention or detection of crime; (iii) protect the safety of any person; and (iv) establish, exercise or defend legal claims. The categories of data shared will vary depending on the specific circumstances surrounding the request, but it often can include:
  • Account Data
  • Profile Data
  • Content
  • Purchase Data
  • Customer Support Data
  • Third Party Data
  • Social Media Data
  • Usage Data
  • Technical Data
  • Geolocation Data
  • ID Data
In the context of merger and acquisition, with our Affiliates or new owner(s) We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control. The categories of data shared will vary based on the type of corporate transaction. It may include the entire organization data or only a specific subset such as Purchase Data.

Premium Users

sysadmin